Efe African Market, Conyers, GA

Feb. 21, 2023 | BestLifeGlenn

I recently discovered a treasure in Conyers, GA: the Efe African Market, a one-stop shop for African, Caribbean and Mexican food, along with African clothing and accessories. I was looking for something to wear for Black History Month Day at my church, where I serve as a deacon. My daughter, Mackenzie, suggested Efe African Market. She had seen the store but never visited. So, I dropped in, not really knowing what to expect or what I wanted. I asked the woman behind the counter if she could show me some dashikis for big and tall men like myself (I’m 6’4).

"Your daughter stopped in earlier and said you were going to come by. She said that you were tall,” the woman said, laughing. 

I asked “Are you the owner?” and she replied “Yes, I am.

That was a nice surprise to know that someone was waiting to help me. I liked Efe’s positive spirit right from the start. She was friendly, smiling and wearing a T- shirt that read “I love Who I Am. Be Uncomfortable If You Want.” I noticed there were other T-shirts in the store displaying positive vibes.

Efe showed me several dashikis, shirts and matching tops and bottoms. I told her that I wasn’t quite ready for a whole outfit. I was thinking maybe just a top and I would wear my own pants. Val asked when was the last time I had worn anything Afrocentric.

“Well, it’s been a minute. I used to wear dashikis back in the day when I wore an Afro,” I said. 

We both laughed. Val teased me about seeing some of old pictures of me sporting an Afro.

“Girl, you know I looked good with that Afro,” I said. Hysterical laughter now. Even Efe was laughing at us.

After looking at several dashikis, I selected two. They were very affordable.

Efe gave us a quick lesson on the clothing she carries in her store, which caters to women, men and children. The store also carries African caps, head ties, turban head wraps, men’s head attire, jewelry, purses and other accessories, along with African groceries, teas, spices, honey, natural soaps, Shea butter and other products.

After leaving the store, I looked up the market on the internet and learned that Efe was a cancer survivor and believer with great faith. She had upbeat, gospel and Caribbean music playing while we were in the store. That’s why I felt the positive vibes. I’m so glad that I was able to support this female, black-owned business. Efe is inspo like good, chicken soup! We’ll be back—with Val’s mom, who is a breast cancer survivor. She’s going to love the Irish Moss, shea butter, teas and Effe.

The market is located behind the Taco Bell in a strip shopping plaza at 425 Sigman Rd. NW., Suite 117, Conyers, GA. 770-648-6368.

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